How to change flow trigger in Klaviyo | Step by Step Guide

Hey, are you running an e-commerce store and have integrated Klaviyo to streamline your marketing process as well as to connect with your customers? And, also looking for a way so you can change flow trigger in Klaviyo then don’t worry you’ve landed on the right article fortunately. Below I have provided a step-by-step guide that can assist you in your goal.

I know you’re familiar with Klaviyo’s Flow and its triggers. An excellent feature and a effective way to engage, nurture and convert your subscribers into paying customers. 

And, if you have not used Klaviyo flows yet,  then you might be missing something cool that has the potential to increase your conversion rates significantly. This is a powerful tool that will save you a lot of time and effort. 

Additionally, If you don’t have any idea about —What are Klaviyo Flows and its triggers? Then, this article is for you, where I have tried to cover all the topics that will help you create your first marketing flow as well and you will also be able to change your existing flows –if you wish to. 

 So stay tuned with the article!

What are Flows and their types?

In simple terms, Flows are a set of automated actions that get immediately activated when someone performs any particular task. They are also known as… 

Now you may ask, what do you mean by Flow Triggers?

Flow Triggers in Klaviyo can be simply define as, any external actions or motion that activates ( triggers) the Flow.

For example : you might have noticed that as soon as you create an account on any social media platform, an email is sent to you saying, “Thank you for creating your account on our platform.”.
Here, what happens is, when you create an account, the email flows that are created and set by that platform get triggered, so all emails are sent to you automatically at a fixed interval of time. 

The same technique is widely used on e-commerce sites. When you purchase anything online or add any item to your cart, respective emails or SMS are delivered to you informing you about, what is happening. 

Flows are a great way to communicate with customers, keeping them engaged and aware of upcoming updates and offers. More importantly, by doing this, customers will also feel connected with the brand. They will feel that you genuinely care about them and understand their needs. Further, it leads to a strong relationship with customers, which is essential for business growth.

Some popular types of Flows

1. Welcoming flows

This is the first and the most vital flow everyone should have in their campaign— as it is the first step that brings customer/client and brand/business together and bears the seeds of meaningful and long-lasting relationships. 

When someone for the first time subscribes to your email list, he will receive welcoming emails. 

But, Why are these welcome emails necessary? 

Welcoming emails is essential because it is a great way to create a strong first impression on your new subscribers. Using these emails you can easily introduce your business/brand, and highlight unique qualities and visions, and more importantly, you will also be able to promote your products and services later. 

In short, creating compelling and engaging welcome emails can help in building positive and impactful relationships with your subscribers. 

People love to get recognition, respect and attention for what they have done and welcoming emails are a great way to do this in an online world. 

Just imagine, if you don’t send a welcome email to your new subscriber what will happen —nothing. He will simply subscribe and move on, but that’s not what we want. 

We want our subscribers to get more closer to our business. We want more interactions, more engagement and more conversions from him. 

We want our subscribers to become our customers and then our casual relatives. We want to earn the emotional as well as practical side of our subscribers and for that welcoming emails can play a major and effective role.

Some Elements you can add in your Welcome Emails. 

• Personalised Greetings and Warm Welcoming Message
• Introducing your Brand briefly
• Value Proposition – tell what sets you apart
• Social Responsibility – What your brand has contributed to society
• Showcase your best-selling products
• New Subscribers benefit / welcoming offers and discounts
• Interactive elements — like quizzes, and polls, to collect feedback and customer info
• Customer Reviews to earn credibility
• Social Media links 
• Influencers collaboration, if anyone
• CTA
• Unsubscribe Option

2. Browse Abandoned Email Flow

These emails are sent to those subscribers who visit your site and view some products like shoes with the intention to buy them but leaves the site empty-handed without purchasing or adding shoes to their cart.

Later, we can send him emails reminding him about the products he was looking for and encouraging him to buy them. 

Additionally, we will also put some exciting offers, deals and discounts in front of him as well as share some more similar products that he might like even more and may end up purchasing.

Elements You can incorporate in browse abandoned email flow,

• Catchy Subject line and Headline
• Personalised email – based on his site activity and product he viewed 
• Reminding him about the product he was looking for. 
• Share some enticing visuals 
• Add some offers and discount or incentives 
• Share some user testimonial
• Create a sense of urgency
• Unsubscribe options

3. Abandoned Cart Email Flow

When someone views a product instead of purchasing it right away they add it to their cart list so they can purchase it later. May be waiting for any special occasion or day. 

As they’ve already added the item to their cart the probability of buying here is high. So in this instance, an abandoned cart email is a helpful option to further encourage them to complete their purchasing process. 

This is a great way of reminding the customer that there is something in their shopping cart which they might have forgotten to buy. 

You can offer some extra discounts on their cart product for a limited amount of time so they can initiate their buying process 

• For Abandoned Email Campaigns you can use the same elements which are suggested for the above email flow but be sure to make necessary relevant changes.

4. Casual Talk Email Flows

No sales words; no selling or buying; only a casual talk with your subscribers. This email should not sound like any business or customer conversation but more like a friendly conversation. You’ll be sharing something that is completely out of the box but resonates with the common man. Address those points that will help your subscribers in their day-to-day lives. It will be good if you share helpful resources, company backend culture, and future vision. By doing this, your overall brand’s authority and credibility can be enhanced. 

Customers are always curious to know about the brand whose products they’re using. Therefore, this type of email flow is a great way to nurture them and feed their curiosity while keeping them interactive with your brand. 

Elements You can incorporate in casual email flow,

• Address customers Pain points and provide more relevant and personalised solutions. 
• Provide engaging and valuable content. 
• Share companies inspiring insights and stories. 
• Behind-the-scenes virtual tour. 
• Add interactive elements like questions, polls and quizzes. 
• Some exciting rewards and offers 

5. Thank You Email Flows

The goal of every e-commerce business owner is to see more and more conversions. And once the customer successfully completes his purchase, its like, wow.

But the game doesn’t end there; as smart businessmen, we need to make sure that the customer continues his journey with us and should keep buying from us whenever he needs that product. 

So for that, sending a “Thank-You Email” is the most ideal option to keep in touch with the customer beyond the transaction.

By appreciating their buying decision and expressing gratitude, you will reinforce a positive image of your brand in their hearts and brains. 

Additionally, using thank-you emails, you can also ask your customers to share their thoughts and feedback with your brand.

If you want to recommend a similar product or would like to offer any incentive or discount on future purchases, this can also be done using thank-you email flows.

Elements you can incorporate in your Thank you Emails,

• Personalised Greetings 
• Expressing Appreciation and Gratitude
• Order Details
• Social Sharing Buttons
• Encouraging them to join your Virtual Community. 
• Polite Closings Sentences. 
• Brand Signature

Steps to change Flow Trigger in Klaviyo

Best Practices to optimise Flow–Triggers

There is no such compulsion that you have to change your existing flows and their triggers. However, if your existing flows aren’t performing effectively, they may need to be optimized.

The primary goal behind setting flows and triggers is to reach the right customers at the right time, enticing them to buy from us. And, for this to happen, any random flow and trigger wouldn’t be effective; we need to set the most relevant flow and trigger so that we can target the most appropriate customers. 

Sending welcoming emails to those who’ve just unsubscribed from your email list will be a
foolish act and useless too. To prevent this kind of practice, strategically designed flow triggers are a must to have. 

Every email you send to your subscribers can play a significant role in boosting revenue. Here I’ve added some points that might help you while setting up flows.

While working on any of your flow A/B testing is must. Try and test different elements for your flow, figure out what’s working more effectively as well as make sure that your emails are Mobile Optimised. 

And lastly, Keep in mind to follow ethical practices of Email Marketing. 

• Have a clear objective for each email flow
• Segmenting your audience based on various but useful factors
• Email should be very relevant and customer focused. ( personalised) 
• Having a series of follow ups for each trigger event can be beneficial. 
• Figure out ; what is the best time to send email so you can get more engagement. 
• Add clear and strong CPA. 
• And, Keep eye on the performance of each flow, analyze them to maximise their effectiveness

Additional Helpful Resources

If you haven’t used Klaviyo before and are just getting started then to ease your journey going through their starter guides can be helpful. Despite its easy-to-use interface, beginners might fall into a situation where they won’t understand what to do next.
For such instances, their user guides can easily assist you further. 

Additionally, here is the link to the Klaviyos community; a place where users, experts, partners and other like-minded people unite and share their tips and helpful resources. You can also ask your doubts here to clear your confusion.