Hey there, my friends around this blue globe, this is Rana. If your brain is bubbling on whether “Personal branding” is important or not in our career or general life,
Then let me tell you that everything in this university is useful and precious, be it living things or nonliving, visible or invisible, materialistic or spiritual, physical or emotional all have their unique values.
We usually say that this whole universe is created by GOD. Taking these into consideration, do you think that God can create anything useless Or worthless?
It’s we who make something useful are useless. It’s our actions, thoughts, habits, mindsets, and knowledge that turn a small atom into a powerful force.
If our mindset is poor then any sort of external resources will not going to help us. Firstly, to enjoy the benefits of personal branding, you have to improve your mindset in the right way with the right planning. Then and then only its impact will be beneficial for you and your career.
Personal branding is nothing without you in my words if I want to Define personal branding, It would be like
Personal branding is all about you, it’s of you, it’s for you and it’s by you.
Now, If you’re wondering whether personal branding is crucial or not then look at it this way ” Are you crucial for your own life? ” Are you valuable? if yes, similarly personal branding is also.
And if you’re invaluable, you don’t have any skill, your branding will be useless.
Now if you want to drink the juice of personal branding then
Firstly, you have to polish your skills, talents and knowledge. Secondly, you have to show off your qualities wherever you work. Thirdly you have to promote and market yourself in areas aligning with your quality and knowledge.
Until and unless you do not market and promote yourself all your talent, skill, and knowledge will go unnoticed.
Importance of Personal Branding in Our Life.
1. Enhances Credibility
Understand it with an example,
If someone wants to get approved for a loan from a bank he needs to have a good credit score. Banks will first check his credit score and depending on that further procedures will be carried out.
So here, Why do banks check credit scores?
Because credit score helps them in knowing and understanding the personality of an individual. Not in terms of how rich or poor he is but, How well does he manage his finances? How effective is his financial planning? For banks, this is more crucial.
By doing this banks are magnifying his persona.
A good credit score creates a good perception about that individual which then results in approval of the next loan. Whereas a Bad credit score results in the disapproval of a loan.
See,
Good Credibility Means – Creates Good Perception (Personal Branding) – Makes him credible for the next opportunity.
2. Helps in Building Trust
It makes people around you believe in your abilities and capabilities. People will start trusting you for something crucial, they will start relying on you for their needs. By needs, I don’t mean selfish desires but mutual needs.
So here you are earning the trust of people and that is very beneficial in your professional life.
3. Enhances Authority and Reputation
When people start trusting you fully, it signifies that you hold the potential to perform a particular task. Thereafter people will start relying on you, I mean they will be seeking your help, advice, and assistance for the completion of a particular task aligning with your knowledge and ability.
If this is the case that simply means slowly and steadily your authority and reputation are getting boosted in that field or area, and you are on the way to crowning or leading that field.
4. Networking Opportunities
When your brand image gets stronger and popular enough then it starts attracting new eyeballs. They can be your new clients, new business partners, or any sort of new relations.
These new connections will bring you new opportunities, deals, and of course new healthy friendships. This is what Networking is!
Networking is very essential not just in your work life but also in personal affairs. People connect with those guys who have an attractive persona.
5. Status in Society Get Improved
Societal status of an individual influences the behavior of others with him ”
If you’re a brand, no matter how big or small, let’s just assume you’re famous for something. Say you’re the best dancer in your locality.
Your dancing might make you known and famous in your locality. But, personal branding is not just about becoming famous, rather it’s a way to gain trust and credibility.
Continuing with our example to become famous as the best dancer, you should also focus on creating a good image of yourself in the minds of people.
What you can do here’s
Organizing dance gatherings and events, online or offline tutoring, dance events, and programs.
If you start making good income you can also do some charity.
With this will also get the opportunity to help others. Doing some good and noble work will give you an active and respected position in society.
Nowadays anyone can become famous just by using social media, but anyone cannot become a brand.
6. Helps in Personality Development
In the process of enhancing your brand image, you undergo a variety of changes and life routines.
You start working on your communication and speaking skills, knowledge and talent, fitness and health.
This will shape your overall personality in a positive outlook.
Hence, it will bring you good health, wealth, and Mentality which is the necessity of stress stress-free life.
7. Make you a Good Human Being
It will convert you into a more disciplined and moral character. Did you know that when someone becomes famous like a celebrity, people, especially young guys start following him, and they start replicating his character, behavior, and habits to become like him?
For example:
Let’s say Chris is one of the most famous personalities in the world, he has a huge fan base all around the globe. Usually, what happens is, fans follow their celebrities blindly.
If their hero promotes any product in advertisement his fans start badly craving that product, they won’t think about whether it’s good or not, they would only be like, “I want that now at any cost.”
So this brings some moral responsibilities on those who have their “Person Branding”. Because people trust them and might follow them blindly. Hence, while enjoying your business life you have to be a little bit careful about
“What are you doing? And, How are you doing?”
As it will influence and affect the lives of your followers. i.e. those who trust you. By doing this
This will transform you into a good Human Being.
It will make you moral, responsible, and ethical as well as smart.
You will also gain a strong base of loyal friends.
8. Global Popularity
You already know the power of social media and the Internet. Any deserving and crazy stuff gets viral in no time.
This is possible for you too, if you wanna make that happen, then you must plan your online as well as offline activities strategically to gain lots of attraction.
Participating in online/offline events, organizations, and seminars will give you a chance to connect and reach the whole world.
So don’t just limit yourself to Personal Brand focus on becoming Global Grand.
Let’s just take the example of Elon Musk a well-known personality in the world. He is the richest guy on this earth but he is not famous for his wealth rather he is well known for his weird decisions and crazy social media posts.
He is one of the most powerful brand images his posts on social media influence the economy of the whole world. That’s the power of Global Personal Branding.
9. It sets you Apart
It sets you apart from the crowd, you will start recognizing your unique values and qualities.
And you know that one who holds unique qualities gets rid of the competitive environment.
Final Thought
You will get the opportunity to influence a large number of people positively and motivate them for the right cause and purpose.
Being a reputed figure, you can also raise a voice for the people who need help and support.
It’s a great opportunity to share knowledge. It will be very feasible for you to start and scale your tutoring, workshops, and courses. You may either offer them free or charge some fees and guess what this can be your new income source.
Personal Branding has the potential to transform your life in the way you want. It gives you the power to control your image in society or work culture. Indirectly or directly you can influence the perception about you by others.
In short, You will be the hero of your own life, whole game will be yours.
